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ABOUT NO DEF COLLECTIVE
No Def Collective is a culture-led experiential events studio that designs and produces scalable hospitality formats rooted in music, food, and community.
Operating at the intersection of live music, hospitality, and community programming, No Def Collective creates events that do more than fill a room for one night — they activate local spaces and contribute to the cultural and economic life of the city. Each production brings people into venues and spaces where they spend locally, discover independent restaurants and vendors, and build new social rituals. By working with local artists, DJs, and hospitality operators, the collective helps strengthen creative communities while making live entertainment feel accessible, intentional, and rooted in place.
ABOUT GROWN-ASS PIZZA PARTY
No Def Collective’s flagship format, Grown-Ass Pizza Party (GAPP), is a DJ-forward after-work experience built around hip hop, R&B, and restaurant collaboration. Produced across multiple cities, GAPP transforms weekday early evenings into high-energy cultural gatherings that drive foot traffic for venues and create a community people return to month after month.
founding TEAM BIOS
No Def Collective is led by a team of cultural producers, hospitality operators, and brand builders with deep roots in live music, food, and experiential programming. Together, they bring experience across creative direction, venue operations, large-scale event production, and audience development. The collective’s leadership blends cultural credibility with operational discipline, allowing its formats to feel authentic while performing in real-world hospitality environments.
Brian Tong
Brian Tong is a creative director and cultural producer, and co-founder of No Def Collective. With a background as a professional dancer and experience leading a media and marketing agency, he brings a strong understanding of live audience energy and how culture is experienced in real time. At No Def, Brian leads creative direction, talent programming, and experience design, shaping events that feel authentic, participatory, and rooted in community.
Hassan Hamdan
Hassan Hamdan is a cultural operator and co-founder of No Def Collective. With a background in brand development, digital marketing, and live DJ performance, he oversees positioning, promotion, and operational strategy across the collective’s formats. His experience performing in clubs, festivals, and cultural spaces informs how No Def designs high-participation environments that resonate with audiences while remaining commercially viable for hospitality partners.
Trevor Lui
Trevor Lui is a Toronto-based hospitality operator and founder of Highbell Hospitality Group. With more than two decades of experience producing large-scale food and cultural events, he brings deep expertise across hospitality, tourism, and experiential programming. At No Def Collective, Trevor provides senior strategic insight and partnership development, ensuring the collective’s formats are operationally sound, scalable, and aligned with the realities of the hospitality industry.
PRESS & MEDIA CONTACTS
Direct all media and press inquiries to:
nodefcollective@gmail.com